Dean and Donaldson

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We combine our skillsets to help clients, whatever their size or sector, develop and implement a marketing strategy that will accelerate growth.

Clare changed the dial in terms of what we do and what we’ve achieved in marketing, communications and the brand.  

Roger Weatherbys, Chairman, Weatherbys Private Bank

Developing the right strategy to accelerate growth and help our clients meet their commercial objectives is fundamental.  But it’s only worth developing  if it is executed consistently and effectively, and constantly fine tuned.  

It’s also imperative for any business to continue marketing its product or service, as effectively as possible, while the strategy is developed.  

Which is why we help with execution as well as developing the strategy.

We also recognise that our clients may only want or need support with certain aspects of their marketing and communications. Or they may prefer to start by assessing the help they need by commissioning us to do a review of their existing marketing activity. 

Most of the services described below, particularly related to execution, can be commissioned individually.

Development

Execution

Brand values

A strong brand influences customer choice and loyalty, helps attract and retain employees, and minimises risk of reputational damage.

We help our clients to build a strong brand by identifying and embedding a small number of meaningful, compelling and differentiated brand values that underpin the way you run your business.

Marketing review

Some of our clients prefer to start by commissioning us to review the effectiveness of their current marketing and communications activity.

It may be that our findings and recommendations are sufficient to enable them to refine their strategy and increase their return on investment without further assistance.

Positioning & alignment

We help our clients make sure that their marketing activity is underpinned by the right strategy.

A strategy that is driven by your commercial objectives, inspired by your vision of the future and created on the basis of knowing what you need say about your business both to align and motivate your people internally and engage your external target audiences.

Fractional CMOs

We often provide our clients with a fractional CMO to make existing marketing work harder and ensure the strategy we develop is embedded before you hire a full-time head.

It’s a low-risk, high-impact solution—giving access to senior expertise at a lower cost, accelerating results, preserving more budget for delivery rather than permanent overhead, and setting the direction for existing teams to implement.

Marketing & communication

We help clients develop a rigorously structured programme of external and internal marketing and communication activities for each of their target audiences based on the right strategy.

Programmes designed to create awareness amongst potential customers, turn it into consideration, drive conversion and foster loyalty. Alongside a programme to keep aligning and motivating your people so they consistently deliver a distinctive on brand customer experience.

Managing & mentoring

Managing and mentoring your existing marketing team, involving them in strategy development to foster ownership and clarity around execution is another valuable aspect of what we do.

Along the way, we share our years of experience—building confidence, capability, and continuity so your team is better equipped to deliver lasting impact.

Planning & performance

We work with our clients to capture the strategy and related programmes of activity in a marketing and communications plan that is aligned to the business strategy and business objectives and measurable.

Not all marketing is directly measurable but what is needs to connect marketing spend to revenue and profit and be compared to market norms within your sector.

Recruitment

We can also help clients recruit the right head of marketing—and build out the wider team if needed. Our experience, judgement, and trusted relationships with head-hunters can help you avoid costly mistakes.

We know what good looks like, and can help to ensure that you appoint people with the right mindset, skills, and chemistry for your business.

Market research

Research, insight and analytics stand at the heart of any successful marketing strategy. We rarely work with clients without providing an up to date and in depth understanding of your key stakeholders and your market-place as a whole.

It’s what gives a business the insights and facts to create, articulate and communicate a customer proposition that gives a competitive advantage.

Specialist skills

Our team includes specialists in areas such as digital marketing and media relations who can help make existing activity work harder and support execution of the new strategy.

They bridge gaps and build momentum during the transition—ensuring continuity, measurable progress, and flexibility until the right permanent hires are in place.

Agencies & freelancers

With deep industry experience and trusted connections, we can review existing agencies and help you secure the right partners for marketing services such as design, print, web development, and SEO.

Our rigorous pitch process ensures high-quality service at the right price, without compromising on standards or results.

Development

Brand values

A strong brand influences customer choice and loyalty, helps to attract and retain employees, and minimises risk of reputational damage.

We help our clients to build a strong brand by identifying and embedding a small number of meaningful, compelling and differentiated brand values that underpin the way you run your business.

Positioning & alignment

We help our clients make sure that their marketing activity is underpinned by a strategy.

A strategy that is driven by your commercial objectives, inspired by your vision of the future and created on the basis of knowing what you need say about your business both to align and motivate your people internally and engage your external target audiences.

Marketing & communication

Based on the strategy, we help clients develop a rigorously structured programme of external and internal marketing and communication activities for each of their target audiences.

Programmes designed to create awareness amongst potential customers, turn it into consideration, then drive conversion and foster loyalty. Alongside a programme to keep aligning and motivating your people so they consistently deliver a distinctive on brand customer experience.

Planning & performance

We work with our clients to capture the strategy and related programmes of activity in a marketing and communications plan that is aligned to their business strategy and business objectives and measurable.

Not all marketing is directly measurable but what you can and should measure needs to connect marketing spend to revenue and profit and be compared to market norms within your sector.

Market research

Research, insight and analytics stand at the heart of any successful marketing strategy. We rarely work with clients without providing an up to date and in depth understanding of your key stakeholders and your market-place as a whole.

It’s what gives a business the insights and facts to create, articulate and communicate a customer proposition that gives you competitive advantage.

Execution

Marketing review

Some of our clients prefer to start by commissioning us to review the effectiveness of their current marketing and communications activity.

In some instances, they decide that our findings and recommendations are sufficient to enable them to refine their strategy and increase their return on investment without further assistance.

Fractional CMOs

We often provide our clients with a fractional CMO to make existing marketing work harder and ensure the strategy we develop is embedded before you hire a full-time head.

It’s a low-risk, high-impact solution—giving you senior expertise at a lower cost, accelerating results, preserving more budget for delivery rather than permanent overhead, and setting the direction for existing teams to implement.

Managing & mentoring

Managing and mentoring your existing marketing team, involving them in strategy development to foster ownership and clarity around execution is another valuable aspect of what we do.

Along the way, we share our years of experience—building confidence, capability, and continuity so your team is better equipped to deliver lasting impact.

Recruitment

We can also help clients recruit the right head of marketing—and build out the wider team if needed. Our experience, judgement, and trusted relationships with head-hunters can help you avoid costly mistakes.

We know what good looks like, and can help to ensure that you appoint people with the right mindset, skills, and chemistry for your business.

Specialist skills

Our team includes specialists in areas such as digital marketing and press relations who can help make existing activity work harder and support execution of the new strategy.

They bridge gaps and build momentum during the transition—ensuring continuity, measurable progress, and flexibility until the right permanent hires are in place.

Agencies & freelancers

With deep industry experience and trusted connections, we can review existing agencies and help you secure the right partners for marketing services such as design, print, web development, and SEO.

Our rigorous pitch process ensures high-quality service at the right price, without compromising on standards or results.