Dean and Donaldson

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Chris Cleaver


Identica & WMH&I (12 years) 

Strategy & Planning Director – working on variety of projects in multiple geographies, for blue chip fmcg, retail, financial services, and B2B clients

Brandsmiths (9 years)

Founder and Managing Director – a boutique brand strategy agency initially within the Havas stable. 

Interbrand (3 years)

Director Strategy & Innovation of this division of Omnicom which specialises in brand strategy, brand valuation, naming and design.

Chris has over 35 years’ experience as a brand strategy consultant and board director at Interbrand, Dragonrouge, Identica and WMH&I, in between founding, running, and selling two boutique brand strategy agencies.

Chris’ experience covers a wide range of project types, clients, and geographies – most recently providing strategic guidance to the world’s two largest retailers on their private brand portfolios and developing strategy and communications for both National Rail and Network Rail.

Chris Cleaver