Caroline Noon
Market Research
Key Roles
Vivid Research (17 years)
Founding Partner and Director of a global, strategic agency specialising in international qualitative research, surfacing business and consumer insights to fuel innovation and growth across a range of sectors – Technology, Financial Services, FMCG.
TRBI, later Synovate (9 years)
Director of Qualitative Research and New Business for the agency that pioneered qualitative research and international brand development from the late 90s onwards – brand development (positioning, identity, strategy) and global consumer insight for airlines, hotels, consumer electronics, financial and professional services, drinks.
AQR/MRS (10 Years)
Supporting industry bodies and championing research sector – AQR, Board Member heading up skills and training delivery, thought leadership; MRS – awarded Fellowship for services to the research sector.
Caroline specialises in providing global clients with research-based insights that drive innovation and strategic decision making. Co-founder of an agency with blue-chip clients, she thrives on exploring people’s motivations and behaviours in the service of brand transformation and growth.